Digital Science

Digital Marketing Program

Accelerate Your Career with Hands-On learning with this Digital Marketing Course

Welcome to Digital Marketing Hub, your one-stop resource for all things related to digital marketing and online brand growth. Whether you’re a marketing professional, a business owner, or just curious about the world of digital marketing, our website is here to provide you with valuable insights, tools, and strategies to enhance your knowledge and skills in SEO, social media marketing, content marketing, PPC, email marketing, and more.


Course Syllabus

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Limited no. of seats available

Program duration:2 months

At 5 hours/week

Live, online, Interactive

Learning Format

Digital Marketing Course Overview

This course is designed to provide you with comprehensive knowledge of digital marketing strategies and tools, including SEO, Google Ads, social media marketing, content marketing, email marketing, web analytics, and PPC campaigns. You will learn how to create and implement effective digital marketing strategies to drive traffic, generate leads, and enhance brand visibility across various online platforms.



Key Features

  • Get noticed by top companies through EdsoServices JobAssist Program
  • EdsoServices JobAssist helps you get noticed by top hiring companies
  • 15+ in-demand digital marketing tools and strategies
  • 1 industry-aligned capstone project
  • Comprehensive blended learning program
  • 40+ hours of Applied Learning
  • 14 lesson-end & 4 phase-end hands-on projects

Skills covered

  • SEO
  • SEM
  • SMM
  • Content Marketing
  • Email Marketing
  • Web Analysis
  • PPC

Benefits

This Digital Marketing Course provides a comprehensive understanding of online marketing strategies, tools, and techniques. The one with the Digital Marketing certification can expect to earn an average of ₹4,00,000 per year.

Designation

Digital Marketing Executive
PPC Executive
Social Media Executive
Email Marketing Executive

Annual Salary

Salary Chart

Source: Glassdoor

Companies

citi wipro ubs hexawarw

Source: Indeed

Digital Marketing Certification Advantage

EdsoServices Digital Marketing program provides extensive hands-on training in digital marketing strategies, tools, and techniques, including phase-end and capstone projects based on real business scenarios.

Fast-Track Your Digital Marketing Career

This comprehensive curriculum covers more than 15 digital marketing tools and strategies to make your profile stand out as a Digital Marketing Specialist.

With this program you will:

  • Learn core digital marketing concepts from leading industry experts with content structured to ensure industrial relevance
  • Build and execute data-driven marketing campaigns with real-world applications
  • Earn an industry-recognized course completion certificate

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Course Visuals and Comprehensive Previews

Gain a Deeper Understanding through Detailed Lesson Excerpts and Highlights

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Course Syllabus

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Digital Marketing Overview

  • Digital Marketing Introduction
  • Digital Marketing Vs Traditional Marketing
  • Digital Marketing Channels
  • Digital Marketing Scope & careerOOP’s
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AI In Digital Marketing Tools

  • Understanding What Is AI Digital Marketing
  • Benefit Of Using AI In Digtal Marketing
  • Overview Of Top Trending Popular AI Tools In Digital Marketing
  • ChatGBT, Copy.AI, Rytr, Midjourney, Captions
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Blog Creation

  • Understanding Blog & Post
  • Introduction To Blogger.com
  • Creating Post & Pages
  • Customizing Theme & Setting
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Business Website Creation

  • Introduction To Domain & Hosting
  • Introduction To WordPress
  • Installing Themes
  • Installing Plugins
  • Creating & Designing Web Pages
  • Using Elementor (Page Builder)

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400 + Placement

The Edso Services facilitated over 400 job placements till 2024, solidifying their reputation as the best placement partner in recent years.

Digital Marketing Course Review

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Digital Marketing Specialist

"The Digital Marketing course at Edso Services covered all the important topics, including SEO, social media marketing, Google Ads, and email marketing. It was a one-stop solution for learning everything about digital marketing."

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Digital Marketing Manager

"What I loved most was the hands-on approach. We worked on live campaigns, analyzed real-time data using Google Analytics, and created ad copies, which made the learning very practical and job-oriented."

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SEO Specialist

"The trainers at Edso Services were very experienced and approachable. They explained complex topics like PPC campaigns and SEO optimization strategies in an easy-to-understand way. Their feedback on assignments was very helpful."

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PPC Specialist

"The course included the latest trends in digital marketing, like influencer marketing, content marketing strategies, and AI-driven tools. It made me feel confident about staying competitive in the industry."

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Social Media Manager

"Edso Services provided excellent placement assistance. From resume building to mock interviews and job referrals, their support helped me secure a position as a Digital Marketing Executive right after completing the course."

Frequently Asked Questions (FAQ)

What is a Masters in Digital Marketing Program?
A master's in digital marketing program is a graduate-level course designed to equip learners with the expertise and practical skills needed to excel as professionals in the dynamic and fast-paced field. Such programs typically cover topics like online advertising, social media marketing, SEO, and data analytics.
This program from Edso Services guides you through the fundamental aspects of digital marketing, allowing you to approach challenges effectively. It covers the topics mentioned above but also goes into detail about mobile marketing, devising content strategies, managing paid campaigns and even generative AI tools for digital marketing.
What do digital marketing specialists do?
Digital marketers are responsible for creating, implementing, and managing online marketing initiatives to promote a company’s products or services and enhance its brand presence. Most digital marketers' roles focus on engaging customers, driving traffic, and, eventually, increasing sales. Here are some key responsibilities:
  • Creating comprehensive digital marketing strategies that align with business goals
  • Devising relevant communications to engage with audiences
  • Optimizing content to improve overall search rankings
  • Creating and managing PPC campaigns to maximize targets and ROI
  • Analyzing channels to develop and execute sound social media strategies
  • Segmenting email lists and ensuring proper segmentation of email communications and nurturing
What are the benefits of enrolling in this master's in digital marketing?
Digital marketing is among the fastest-growing career domains, attracting more professionals worldwide every year. Looking to make such a career as a professional in the field can certainly have its benefits. It's important, however, that you prepare by taking up a course. Edso Services Digital Marketing Programs can prepare you for an exciting career. Some of the program benefits include:
  • Live classes delivered by digital marketing industry experts
  • Exposure to over 35 digital marketing tools
  • Over 10 case studies from brands like Adidas, KFC, Nike, and Intel
  • Opportunity to learn the latest generative AI tools for digital marketing
  • Industry-recognized certificate from Edso Services
Who are the instructors for this digital marketing master’s program, and how were they selected?
We have partnered with only the most highly qualified instructors for this program. Our rigorous selection process includes profile screening, technical evaluation, and a training demo. We also ensure that only trainers with a high alumni rating remain on our faculty.
What industries use Digital Marketing most?
In today's digital world, it can be challenging for businesses to survive without an online presence. As a result, digital marketing strategy benefits every industrial sector. This has placed great importance on marketing professionals to help manage marketing mandates with a major scope for the future. Digital marketing plays a vital role across multiple sectors, including:
  • Entertainment
  • Food and Beverages
  • Ecommerce
  • Retail
  • Education
  • Healthcare and Pharmaceuticals
What major skills do you need to master in digital marketing?
Digital marketing is a broad field. One must be familiar with all the aspects when trying to achieve a specialist designation. And while creative thinking, digital storytelling, and basic designing can go a long way, there are some more essential skills that a specialist must have in their toolkit.
Edso Services Digital Marketing Specialist Program imparts all the skills you need through its cutting-edge curriculum. Some of these skills include:
  • Website Creation
  • Behavioral Marketing
  • Keyword Research
  • Search Engine Optimization
  • Search Engine Marketing
  • Digital Marketing Campaigns Management
  • Social Media Marketing
What will be the career path after completing the master’s in digital marketing program?
Completing a master's in digital marketing program will give you a deep understanding of digital marketing concepts and strategies. It will also equip you with the technical and practical expertise to tackle any challenge and take on a plethora of responsibilities. Several career paths are available, offering varied opportunities to explore:
  • Digital Marketing Manager: Oversee digital marketing strategies and campaigns and lead marketing teams
  • Social Media Manager: Manage social media channels and devise strategies to better engage with audiences
  • SEO Specialist: Optimize website content and structure to improve search rankings and drive organic traffic
  • Paid Marketing Specialist: Handles planning, executing, and optimizing pay-per-click campaigns
Will missing a live class affect my ability to complete the course?
No, missing a live class will not affect your ability to complete the course. With our 'flexi-learn' feature, you can watch the recorded session of any missed class at your convenience. This allows you to stay up-to-date with the course content and meet the necessary requirements to progress and earn your certificate. Simply visit the Edso Services learning platform, select the missed class, and watch the recording to have your attendance marked.
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